Keolis stood out at the 2024 Challenges thanks to two communication campaigns that combine creativity and social impact, once again demonstrating its commitment to making public transport networks more attractive and safer.
Challenges 2024 winners: Keolis rewarded for its innovative communication campaigns
‘Bons Gestes": raising awareness with humour and pop culture
The ‘Bons Gestes’ campaign, run by Keolis Lyon in partnership with SYTRAL Mobilités, won a prize in the ‘Behaviour Change’ category. Designed to raise awareness of good public transport practices among young people aged 15 to 30, the campaign uses humour and pop culture memes. The visuals, which were widely distributed on social networks between April and October, succeeded in capturing the attention of a target group that is often difficult to mobilise. The quirky tone and hard-hitting messages highlighted risky behaviour while raising collective awareness.
‘All summer long, I'm moving by bus": a practical and ecological alternative
Keolis Bassin de Thau, in collaboration with Sète Agglopôle Méditerranée, won an award for its summer campaign ‘Tout l'été, je bouge en bus, je respire!’ in the ‘Encouraging the use of public transport’ category. Using a dynamic visual approach and personalised messages, this initiative promoted tourist destinations accessible by bus, while highlighting the environmental and practical advantages of this mode of transport. The aim: to reduce summer traffic jams and improve the travel experience for residents and visitors alike.
Communication for sustainable mobility
These campaigns show how communication innovation can transform the way public transport networks are perceived. By adapting to the expectations of different generations, Keolis is reaffirming its key role in promoting more sustainable and accessible mobility.