Keoscopie, an unprecedented perspective on mobility

• Observe

  The Keoscopie approach is founded on long-term observation of lifestyles in the community and their impact on mobility habits. The Group conducts surveys among all residents - whether or not they use public transport - and in all types of region or community. These studies examine lifestyle habits along with mobility patterns and expectations. They shed new light on mobility needs.

• Analyse

  In addition to quantitative and/or qualitative studies, observations and support in the field from sociologists and urban planners, the Keoscopie observatory integrates multiple sources of information: documentary research (INSEE, DARES, INSERM, urban planning agencies, Ministries, Credoc, non-profit organisations, etc.), and the use of data (mobile phone tracks, GPS, ticketing).

• Represente

  Keoscopie aims to ensure that its studies are representative, so as to take account of the diversity of individuals and communities. For example, according to INSEE figures, around half of people in France who left school at 15 do not have the baccalaureate (leaving certificate). These people are usually under-represented in traditional studies, which is why Keolis favours a mix of data collection methods (online or telephone).

• Share and deploy

  The learnings, observations and findings from the Keoscopie observatory are regularly shared with internal teams, as well as with local players (public officials, technical officers, stakeholders, etc.). This sharing makes it possible to offer services tailored to the pace of people's lives and to each community depending on their specificities.